2016
Branding / Packaging
HYPERLOOP
A Rebranding Project
In order to portray the optimism that the Hyperloop delivers, inspiration was taken from the movie, Interstellar. Interstellar shows how humans are searching for a new planet to live after the Earth has become uninhabitable. Hope is found when the main character was able to save humankind when he finds the wormhole. The wormhole becomes a symbol of hope where humankind has a second chance to live. The Hyperloop is a wormhole on Earth where it demonstrates the same optimism found in Interstellar where humankind has taken the first step in becoming environmentally conscious before the Earth becomes uninhabitable. The wormhole is a connection between two destinations just as the Hyperloop is the connection between San Francisco and Los Angeles where it has taken two locations that are far apart and has brought them very close together. Space travel on Earth is here.
In order to portray the optimism that the Hyperloop delivers, inspiration was taken from the movie, Interstellar. Interstellar shows how humans are searching for a new planet to live after the Earth has become uninhabitable. Hope is found when the main character was able to save humankind when he finds the wormhole. The wormhole becomes a symbol of hope where humankind has a second chance to live. The Hyperloop is a wormhole on Earth where it demonstrates the same optimism found in Interstellar where humankind has taken the first step in becoming environmentally conscious before the Earth becomes uninhabitable. The wormhole is a connection between two destinations just as the Hyperloop is the connection between San Francisco and Los Angeles where it has taken two locations that are far apart and has brought them very close together. Space travel on Earth is here.
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